The Sukin Journal

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Sukin, Australia’s leading natural skincare brand*, is pleased to announce that its portfolio of products is now Leaping Bunny Approved by Cruelty Free International, underscoring its commitment that no animal testing occurs at any stage of a product's development, from ingredients to formulations, to finished products. Sukin is the largest Skincare and Haircare brand in Australia Grocery & Pharmacy to obtain the Leaping Bunny approval.

Since day one, Sukin has been at the forefront of the green beauty movement with a vision to make sustainable and ethical beauty the norm, by providing quality natural skincare that is carbon offset, cruelty free, vegan and making it widely accessible to the community.

Cruelty Free International’s Leaping Bunny Programme is the globally recognisable gold standard for cruelty free cosmetics, personal care, household and cleaning products with requirements that go above and beyond laws restricting animal testing.

For Sukin to be approved, it had to forensically investigate its entire supply chain, including every single raw material and individual ingredients. This project involved obtaining extensive information on over 200 ingredients from over 40 suppliers.

Cruelty Free International’s Leaping Bunny Programme is the only cruelty free approval that requires a supplier monitoring system to be implemented by the brand, supply chain checking right down to ingredient manufacturer level, adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance.

Sukin believes that everyone should feel safe and confident in the products they put on their body. Green beauty represents the future of our industry, providing personal care products, that are designed not to harm our community, our environment, or our fauna. Sukin is dedicated to giving consumers the best natural formulations without compromising on efficacy.

Since 2017, Leaping Bunny has seen a 190% increase in brands enquiring about approval, demonstrating that global consumer demand for cruelty free products is impacting how brands operate.

Michelle Thew, Cruelty Free International CEO, said:

“We are delighted to award Leaping Bunny Programme approval to Sukin. They have always been proud of their commitment to kinder science, and now Sukin have undergone the rigorous process towards Leaping Bunny Programme approval to illustrate that commitment. Congratulations and welcome to the Leaping Bunny family!”

“Sukin is proud to be approved as cruelty free under the globally recognisable gold standard, Leaping Bunny Programme. We have worked hard for many months with Cruelty Free International to reach this significant milestone. Throughout our history, we've never tested any products or ingredients on animals, and now that we have officially completed the Leaping Bunny approval process, we are proud to join a prestigious list of beauty companies who also share these values. This approval complements our other sustainability and ethical pillars such as natural, vegan formulations, our carbon offset strategy, and our partnerships with Terracycle and Greening Australia. We will continue to strive to lead the green beauty movement through sustainable, natural and ethical products and innovation.”
Virginia Woodger, Global Marketing Director, Sukin Naturals