We are pleased to announce that we are now Leaping Bunny Approved by Cruelty Free International, underscoring our commitment that no animal testing occurs at any stage of our products’ development, from ingredients to formulations, to finished products. We are the largest Skincare and Haircare brand in Australia Grocery & Pharmacy to obtain the Leaping Bunny approval*.
Since day one, we have been at the forefront of the green beauty movement with a vision to make sustainable and ethical beauty the norm, by providing quality natural skincare that is carbon offset, cruelty free, vegan and making it widely accessible to the community.
Cruelty Free International’s Leaping Bunny Programme is the globally recognisable gold standard for cruelty free cosmetics, personal care, household and cleaning products with requirements that go above and beyond laws restricting animal testing.
For Sukin to be approved, it had to forensically investigate its entire supply chain, including every single raw material and individual ingredients. This project involved obtaining extensive information on over 200 ingredients from over 40 suppliers.
Cruelty Free International’s Leaping Bunny Programme is the only cruelty free approval that requires a supplier monitoring system to be implemented by the brand, supply chain checking right down to ingredient manufacturer level, adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance.
*Reference: Circana data MAT to 04/05/2023